What is Influencer Marketing
Influencer marketing is a form of marketing that focuses on using influencers to bring the message from the company to the wider audience via social media platforms like Instagram, Facebook, YouTube, Snapchat etc.
Instead of selling directly to a broad community of people, they hire influencers to get the message out for the company.
Influencer Marketing is a combination between traditional and new marketing tools. It brings up the concept of celebrity endorsement and merges it into a content driven marketing strategy .
Who are Influencers?
Unlike actors, influencers can be everywhere and anyone. They have large followings on their social media accounts. He/She can be a fashion blogger, photographer, tech blogger, dancer or a person with knowledge of a specific area.
Influencer is the person who has :
- The ability to manipulate other people’s buying decisions by virtue of their legitimacy, experience, role or interaction with their audience.
- Followers in a specific field, where he or she is deeply engaged in. The size of the followers depends on the size of his / her niche topic.
- Reputation of being an expert in his/her field.
Types of Influencer :
There are 3 tiers of influencers :
Micro Influencers:
Micro-Influencers has 1K and 100K followers. They are ordinary people in daily life who are popular for their understanding of a specific field. Unlike a celebrity or daily influencer, a micro-influencer also has a very standardized audience. They have usually developed a considerable social media following among the niche devotees. Of course, it’s not just the amount of followers that shows a degree of influence; it’s the connection and engagement a micro influencer has with his or her followers.
Macro Influencers :
Macro Influencers has 100K – 1 million followers. This community of influencers appears to consist of two groups of people. Either they are a B-grade celebrity who haven’t made it to the big time yet or they are successful social media experts, who have built significant followings. Macro-influencers have both a wide reach and great engagement rates, which are suitable for marketers who have brand awareness and conversion as targets for the advertisement. Macro influencers are used to collaborate with advertisers to produce high-quality content that resonates with their followers, streamlining the process of partnership between the two parties. They have creative content and more professionalism .
Mega Influencers
Mega Influencers has more than 1 million followers on their social media accounts. Many mega-influencers are personalities who have earned their popularity offline who can be film actors, sportspersons, singers, and even the actors of reality shows on TV. However, through their online and social practices, several mega-influencers have established a massive following. Only big companies should be targeting mega-influencers for influencer marketing. They are highly picky about who they choose to work with. Mega-influencers would have people operating on their behalf to create certain commercial agreements in practically any situation.
Work process of Influencer Marketing
This is How We Streamline
Our Workflow
01 Research and Analysis
Comprehensive Analysis of your business and target audience.
02 Which Platform
Choosing the best social media platform to convey the message.
03 Selection of Influencers
Selection of key influencer who can reach, connect and engage.
04 Execution
Customized campaign creation and regular reporting
Why do you need influencer marketing service?
Millennials are more active on social media now-a-days. Influencer marketing is the new buzz world on social media. It is one of the fastest growing methods for customer acquisition. There are various benefits of influencer marketing.
- Consumers value influencers’ views rather than advertisement.
- Influencer marketing lets brands attract potential clients twice as quickly as organic searches.
- Helps to earn quality leads, conversions and sales.
- It offers tremendous return on investment
- Increase brand awareness naturally.
- It gives better credibility when influencers promote your brand
- It also helps to improve customer retention
How can we help?
We plan and create innovative influencer marketing strategies that share the brand story which help you gain awareness, sales and profits. Our data-driven and successful influencer marketing campaigns build dedicated brand evangelists for your company.
We will help you find the right influencer and negotiate the contract which will help you save your time and you can focus on other aspects of your business. We provide you tailor made strategy within your budget and give you real results.
So just contact us and relax, we have got your back!